Behind the scenes, data entry has been made efficient and simple by using Google Places to automatically categorise and populate the information of local attractions. The underlying Umbraco system also allows shop owners to log in and manage their own listing on the website, making it easy for local businesses to keep their information relevant. Umbraco APIs provide filtered lists of the different categories of attraction, such as food, accommodation and events, meaning that the website’s content stays easy to navigate while being totally flexible.